• Chapter 4: Assembling the Right Pieces

    In the last three chapters of our playbook, we covered why customer feedback is important, how to write questions to maximize the impact of that feedback, and how to get customers to provide feedback. For the fourth chapter, we’re going to discuss how to assemble all the pieces of your business to achieve success. It’s… Continue Reading

  • Chapter 3: Getting Customers to Provide Feedback

    The question we hear most frequently in the customer feedback industry is ‘ how many surveys will I get?’ And that’s a good question – the quality of the insights you get from your survey heavily depends on the amount of feedback you receive. The answer depends on two things: The quality of your incentive,… Continue Reading

  • So You’ve Written a Great Survey… Now What?

    In the last two chapters of our playbook, we covered why customer feedback is important and how to write questions to maximize the impact of that feedback. For the third chapter, which is coming out later this week, we’re going to discuss how to get your customers to answer those expertly crafted questions. For as… Continue Reading

  • Chapter 2: Writing an Effective Survey

    You can learn a lot about your customers and your employees by asking the right questions. But they must be the right ones. Learn more about writing an effective survey in chapter two of The Customer Experience Playbook: Deliver on Your Brand Promise. Every Visit. Starting Now. Presented by Elevate.  

  • Want Answers? Ask the Right Questions

    If you’ve read chapter one of our playbook, you know that providing an excellent customer experience is essential to success. Regardless of your industry, if your customers aren’t happy, you’re not going to do well. We ended chapter one with the notion that you must measure the sentiment of your customers in order to manage… Continue Reading

  • Chapter 1: Deliver on Your Customer Experience

    The new battleground in B2C is providing excellent customer experiences. Learn more about creating great experiences from the first chapter of The Customer Experience Playbook: Deliver on Your Brand Promise. Every Visit. Starting Now. Presented by Elevate.